>"Bombarding people with information that challenges their cherished beliefs — the usual strategy that people employ in attempts at persuasion - is more likely

>"Bombarding people with information that challenges their cherished beliefs — the usual strategy that people employ in attempts at persuasion - is more likely to engender defensive avoidance than receptive processing. ^The great fallacy of the stereotypical Facebook/television political flame war/shout fest. The result is almost always detrimental to both sides' understanding of eachother.