It's possible the margins are not as high, or they are not as high vs other more popular products. It could be a combination of multiple factors at play. Certai

It's possible the margins are not as high, or they are not as high vs other more popular products. It could be a combination of multiple factors at play. Certainly if nobody was buying cereals in the US the high margins would not be enough to sustain shelf-space spending, so that's a valid point.