'They are not cogs in some big machine that can be automated. Writing web applications requires creativity and intellectual thought. Everyone knows that telling

'They are not cogs in some big machine that can be automated. Writing web applications requires creativity and intellectual thought. Everyone knows that telling someone "be creative now!" is a ridiculous approach.' On a number of occasions I've talked with people in the Web development/software business, and they make regular use of the term "creatives". And every single time they use it to distinguish some group of people (designers, ad writers, whatever) from mere software developers. Who, apparently, are not creative, or not doing creative work. It's probably a lost cause to get people to consider software developers part of that group (at least with those who most often us that term), so I propose we call developers, hackers, engineers, etc. "Inventives."