3 ms·
it seems like the exploding self-publishing market has coincided with a massive increase in fake marketing tactics, purchased reviews and copy-catting of any ma
by dingbat 10y ago
it seems like the exploding self-publishing market has coincided with a massive increase in fake marketing tactics, purchased reviews and copy-catting of any material that gets traction. as an indie publisher how do you compete in a market that is inundated with cheap frauds?
- ilamont 10y agoI publish utility nonfiction (i.e. "how-to guides”). There is indeed a universe of cheap frauds using every scammy tactic you can imagine. There is also the issue of free competition on the Web, YouTube, the library, etc. But I have found that the seemingly infinite supply of information resources gives a big advantage to brands that stand for quality. My customers don’t like wading through YouTube, or sites of unknown provenance or quality, or books with dodgy covers and keyword-stuffed titles. My brand (In 30 Minutes Guides, 1) and motto (Quick Guides for a Complex World) stand for something, and anyone browsing through first few pages or the verified reviews will see that the books are legit. We update them regularly, and I am constantly expanding the catalog - our newest release was on Monday for Crowdfunding Basics In 30 Minutes and in a few months we will have another title about end-of-life documentation as well as an update of LinkedIn In 30 Minutes for the new UI. 1. http://in30minutes.com http://in30minutes.com
- tomcam 10y agoBy delivering lots of free quality content via blog posts, free PDFs, etc.