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Explain where the progress is in creating a committee that's packed with advertisers who decide which ads the ad-blocker software does or doesn't block.
by pharrington 10y ago
Explain where the progress is in creating a committee that's packed with advertisers who decide which ads the ad-blocker software does or doesn't block.
- manigandham 10y agoThe entire advertising mechanism is a balance between advertisers, the supply chain (vendors, agencies, publishers, etc) and the consumer. ABP is on behalf of the consumer, but you can't change an industry from one side. Progress comes from discussion and commitments to do something, so you need all sides at the table. Our ad network was designed from day 1 to be simple, static, fast, private and safe. It's one of the reasons we're in the committee, and hopefully this gives us leverage to show other companies as well as advertisers that there's a better way that still delivers results without the terrible effects of legacy options.
- pharrington 10y agoI agree with you completely; the balance indeed is among advertisers, the supply chain, and consumers. I assert that balance, in this case, means all parties trying to optimize for their own best interests. This self-interested optimization, in turn, plays out in a give and take among all parties. The balance is maintained through checks and balances; the parties act as adversaries when necessary to prevent any individual party from gaining too much power or subverting the interests of another. Otherwise the system becomes unstable.