There are really 3 separate things lumped into the word "ads". Advertisements (obvious); annoying UI/audio/video (modal dialogs, video, etc); and 3rd-party trac

There are really 3 separate things lumped into the word "ads". Advertisements (obvious); annoying UI/audio/video (modal dialogs, video, etc); and 3rd-party tracking. Advertisements in general I accept and I don't have any desire to prevent people or companies from including it in their own content, although, if included, I'll likely view the content as less reputable and the creator as having less integrity. Some people flat-out hate all ads and that's why they have an ad blocker. Their acceptable ad list would have 0 entries. Tracking is a non-starter for me, advertising is possible without tracking but it's not generally done that way, it works for TV and radio. Most "ad" networks don't actually give a hoot about advertising, they care about tracking and tricking companies into footing the bill for collecting the data. I use my ad blocker as a tracking blocker, I wouldn't have bothered to install it if tracking weren't possible. I have no qualms about preventing someone from collecting information about me. I'd want anything ads that come from a third-party to be off the acceptable ad list (effectively an empty list). Annoying UI I can tolerate to a point. Most of this is blocked by my "ad" blocker so I only see how bad it really is out there in the wild when I forget to install it. Assuming the ad blocker didn't do that, if things get too annoying I'd leave the site, if I find myself returning to the site and getting annoyed often, I'll filter out links to the site wherever I can. There are handful of really annoying sites that come up often enough that I've made a browser plug-in for myself to do link filtering on. Right now most of the sites on the list have a pay-wall or "ad" block blocker and keep playing the cat & mouse game and winning (good for them, they must imagine Sisyphus happy). This is how I wish "ad blocking" worked: Community driven list of "bad players", bad being any tracking, dark patterns, or very annoying UI; links to bad players get removed from all pages, I never want to see them or their click-baity titles ever again; white-list for site you want to let track, trick and annoy you; grey-list for sites you want to see but still block in the traditional way. This would also provide feedback to bad players, giving them a chance to change their ways and new players would fear getting added.