I have to ask how stupid consumers can be. If someone is building a mobile app, custom devices, and connecting them with a web service, you're pretty much guara

I have to ask how stupid consumers can be. If someone is building a mobile app, custom devices, and connecting them with a web service, you're pretty much guaranteed that the data flowing through their systems is accessible by some people if not stored. From the sounds of this article, the data collection was relatively innocuous, and probably just the default that a typical developer is going to build into the system. Could they have provided the same service with zero storage and very decoupled from the email address. Sure, but I'd only expect that from a company who pushed privacy and security above all else - and even then I wouldn't trust it unless they published details of how everything is P2P and secure. Sounds to me like they will lose functionality (or at least like have very poor customer support) without the email addresses. If you're not willing to risk this rather obvious exposure, why not buy a normal vibrator? This is only marginally more sane of a lawsuit than the one against Red Bull because it does not, in fact, give you wings.