It's cultural. Amazon's culture is all about "customer obsession". That's their thing. When they have breakthrough tech products (Kindle, Alexa, etc) it's becau

It's cultural. Amazon's culture is all about "customer obsession". That's their thing. When they have breakthrough tech products (Kindle, Alexa, etc) it's because they try to focus on the customers needs (and actually get it right, unlike the fire phone). AWS has an enterprise sales team, many of whom have strong engineering backgrounds, because that's what customer obsession looks like in the cloud world.