They retail through Amazon and other stores for $179 to $250ish. They sell to retailers through distributors, so you've got two levels of markup. If they're who

They retail through Amazon and other stores for $179 to $250ish. They sell to retailers through distributors, so you've got two levels of markup. If they're wholesaling for more like $50 and have been available since 2014, that's just $5M a year or so on SI's books. I wasn't able to find any financials for the company in a quick Google except this CNBC quote from 2013, before the We-Vibe 4 app-enabled product came out: > We-Vibe, which retails for $79-$170, has been one of those big hits. Over the past five years, the device has amassed cumulative sales of $100 million. And it's gaining momentum. In 2012, the company says, annual sales were 50 percent higher than the preceding year—and the company had revenues of $35 million. It expects those revenues to land between $45 million and $50 million this calendar year. http://www.cnbc.com/id/100828629 http://www.cnbc.com/id/100828629