For better or worse, examples of companies like 37Signals are used because their approach is empowering, and their confidence about it is reassuring. IME most

For better or worse, examples of companies like 37Signals are used because their approach is empowering, and their confidence about it is reassuring. IME most hackers are in a situation where they don't know how/want to deal with investors and don't want to sit around with business types and think up monetization strategies. It's a great feeling that you can just build something with barely any overhead and start making profit early.