It certainly appears there's a large element of that and one of the challenges of our talk was to get the audience past the "sex lol" stage and to take the issu

It certainly appears there's a large element of that and one of the challenges of our talk was to get the audience past the "sex lol" stage and to take the issues & implications seriously. Overall we were pretty happy with the degree to which the actual issues got coverage (albeit with varying degrees of accuracy/sensationalism)--even the Daily Mirror managed to communicate the key points.