The reason for the title, as explained in the article, is because it's surprising. In other words, you wouldn't think that the culture of SV would often be diff

The reason for the title, as explained in the article, is because it's surprising. In other words, you wouldn't think that the culture of SV would often be difficult for women based on the way these companies market themselves. It's the same reason why after every election there are dozens of articles about white progressives being at odds with the black community, as opposed to just having a general article on race relations in America or whatever.