Just for the sake of the thought experiment: Could not also Google/Facebook/Amazon charge one "misbehaving" ISPs Money for serving requests from their networks?

Just for the sake of the thought experiment: Could not also Google/Facebook/Amazon charge one "misbehaving" ISPs Money for serving requests from their networks? (Sure, some customers would use alternative services, but who would be happy to use yahoo/myspace/ebay and the like. Yet some other of the ISP's customers would change the sip.)