This stinks of Enterprise Software, the alternate reality where a salesman sells something that doesn't work to an executive that doesn't really care because th

This stinks of Enterprise Software, the alternate reality where a salesman sells something that doesn't work to an executive that doesn't really care because there is no objective metric of success applied to the purchase, just the question of whether it can be 'spun' into something that makes the purchaser look good. I'd like to see any of Tynt's customers weigh in and explain how they are measuring Tynt's effectiveness. Are any of them using A/B testing or otherwise quantifying the costs and benefits?