The marketing definition is a bit weak. Analyzing the market and determining who will pay and ways to make the market aware of the product are certainly major a

The marketing definition is a bit weak. Analyzing the market and determining who will pay and ways to make the market aware of the product are certainly major aspects of marketing, but they don't provide the entire picture. Interestingly enough, new product development is a huge function of marketing. Most engineers don't like to think of themselves as marketers (at least I assume so), but in fact much of what they do is a function of marketing.