Facebook has the advantage that its users connect themselves with their friends, colleagues, and relatives. The users also give Facebook nearly all data about t

Facebook has the advantage that its users connect themselves with their friends, colleagues, and relatives. The users also give Facebook nearly all data about themselves (full name, phone number, date of birth, mother, father, etc.). People organize their events and talk about everything related to their lives. Facebook also provides their newsfeed and can track what they click and, most importantly, like. Unless you have a Gmail or a Google+ account Google has to guess. Google can guess pretty well but they still have to guess instead of just know. You search for something on Google and then go there. Facebook keeps you on its site and encourages you to comment on Facebook which then incentivizes others to stay on Facebook, too.