... yes, but... sidenote, JSON is almost unreasonably easy to grok, and translates well into every web-abstracted language, making it the clear-and-away winner.

... yes, but... sidenote, JSON is almost unreasonably easy to grok, and translates well into every web-abstracted language, making it the clear-and-away winner. At the end of the day, tech doesn't win. Developer experience wins. By the time companies have the resources to fight for every iota of performance, they've already won because they shipped product faster than everyone else --- why? Their developers could move and iterate quickly.