I agree, ads serve a useful purpose, but their implementation is bad. I'd like a compromise where we have ads, but they're less bad. The trouble is that incent

I agree, ads serve a useful purpose, but their implementation is bad. I'd like a compromise where we have ads, but they're less bad. The trouble is that incentives are misaligned so we can't get to a middle ground position. - Content owners and ad networks have little incentive to make ads that are better for users. They just want to get an ad system going that's simple to implement and allows tracking and fraud detection. - Users who dislike the privacy, security, resource use issues with ads find it easier to just block ads completely. It would be much harder to work out a solution involving proxying, sandboxing, etc. These conflicting incentives mean ad networks produce something good for them but bad for users and users (who know what to do) will do something that's good for them but bad for ad networks. There's a middle position, but neither party has a reason to attempt it.