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As a publisher, I've made the decision to sell advertising in monthly blocks like a magazine would as opposed to an eyeball-based auction system. Anecdotally, I
by stevesearer 10y ago
As a publisher, I've made the decision to sell advertising in monthly blocks like a magazine would as opposed to an eyeball-based auction system. Anecdotally, I think this deters me from trying to maximize how much money can be made off of every eyeball that visits my website.
I also sell and self-host my own advertising which can only be non-animated jpgs/pngs which gives me ultimate judgement. There is a barrier to entry on this style of ad sales, but overall I feel like it has been worthwhile pursuit so far in the 3 or so years I've been doing it.
- derefr 10y agoIt can be done relatively simply when you make direct deals with ad agencies or cross-promotion deals with other product companies. The problem is that no ad network wants to be a part of it; and for the little guy, ad networks are the only thing with economies-of-scale large enough to be interested in purchasing your nearly-worthless ad-space. Thus my view: we need a "catalogue of creative, you pick what you run"-style ad network, so that the little guys have somewhere to turn instead of acquiescing to the existing networks and ending off with their sites showing chumboxes[1]. [1] https://theawl.com/a-complete-taxonomy-of-internet-chum-de0b7a070a2d#.n191s4hb5 https://theawl.com/a-complete-taxonomy-of-internet-chum-de0b...