The customers were given no choice. Either upgrade to new hardware with closed blobs or fall behind your competitors. AMD is in the unique position of having p

The customers were given no choice. Either upgrade to new hardware with closed blobs or fall behind your competitors. AMD is in the unique position of having price competitive hardware (per core anyway) in a market where they have effectively zero market share. Big players are going to be switching anyway. If there's no technical reason not to open up the boot process then why not tack on the value add? A few million USD in engineer hours and in a few generations the server market might flip back towards the good guys. I can see a situation where an entity demands having full hardware trust and even if Intel outperforms, the trust is worth it. Even if AMD doesn't, and I wouldn't hold my breath, we'll likely see a smaller market emerge for open chips by way of RISC-V and the like.