For clear examples of what op is talking about: Guess blogs — PR — Reporters — Co-marketing with partners —Guests on podcasts — Most notable speakers at confer

For clear examples of what op is talking about: Guess blogs — PR — Reporters — Co-marketing with partners —Guests on podcasts — Most notable speakers at conferences All require one party to make first contact. That first contact is often a "cold" email. It's a bit embarrassing reading the comments. It makes painfully clear how ignorant the tech side of an org is about how their employers marketing and lead-gen departments work. That blog about a partner's integration that was published on the exact same day as the parter published about your company? Yeah, that's not magic.