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Some comments here aren't grasping the idea that some people's legitimate job involves sending cold emails to targeted individuals, and some people's legitimate
by loteck 10y ago
Some comments here aren't grasping the idea that some people's legitimate job involves sending cold emails to targeted individuals, and some people's legitimate jobs rely on receiving those emails.
If this concept is foreign to you, then you may only read the story as tips to spam people. That knee-jerk mostly just indicates you have never been in one of the two above job roles.
- wwalser 10y agoFor clear examples of what op is talking about: Guess blogs — PR — Reporters — Co-marketing with partners —Guests on podcasts — Most notable speakers at conferences All require one party to make first contact. That first contact is often a "cold" email. It's a bit embarrassing reading the comments. It makes painfully clear how ignorant the tech side of an org is about how their employers marketing and lead-gen departments work. That blog about a partner's integration that was published on the exact same day as the parter published about your company? Yeah, that's not magic.