3 ms·
On the same subject, here are some tips I gleamed from Heather at SalesFolk: One email, one focus. Send 8 different emails to every prospect. Four days apart.
by CoVar 10y ago
On the same subject, here are some tips I gleamed from Heather at SalesFolk:
One email, one focus. Send 8 different emails to every prospect. Four days apart. 30% responses come from email 5-8.
Keep it conversational, in first person.
Create benefit driven messages. How your product can help solve their problems?
Cold emails should be 2-5 sentences.
Again keep it conversational.
Keep words and sentences bare minimum.
Prove your worth. Show social proof or case study.
A/B test your message. Different value propositions. Different time/day.
Thursday Friday better than Monday.
- majewsky 10y ago> Send 8 different emails to every prospect. I'm honestly surprised that this works. If someone sent more than 2 or 3 unsolicited emails to me, they would end up in the killfile really fast.
- fudged71 10y agoIf they are relevant and personalized, these can be very effective. I've had people respond sincerely on a 7th or 8th attempt.
- Gracana 10y agoIt's phrased a little oddly, but maybe 8 different emails 4 days apart with a conversational tone means actually having a conversation with the other party. But if they're not responding, how can it be conversational without being super-sleazy-salesman fake? Why wait days in between replies?
- sjnair96 10y ago> Thursday Friday better than Monday. I should probably do my due reading on the subject before asking, but why is that so?
- gatsbino 10y agoI used to work for one of those big email marketing software companies...we gave out the same guidelines. Looking at the statistics, from what I remember, I believe Thur/Fri had the best open rates. (end of week, people catching up on emails before heading out, creating todo lists, ect...)
- gwbas1c 10y agoI flag all these emails as SPAM.