In addition to Wallace's Consider the Lobster I'd very much recommend Baggini's The Pig That Wants to Be Eaten (review here: http://stephenlaw.blogspot.com/2007

In addition to Wallace's Consider the Lobster I'd very much recommend Baggini's The Pig That Wants to Be Eaten (review here: http://stephenlaw.blogspot.com/2007/04/review-pig-that-wants-to-be-eaten.html http://stephenlaw.blogspot.com/2007/04/review-pig-that-wants...) for a deeper dive into this problem. The title essay's premise is this: As a thought experiment assume that a lobster is genetically modified to think that it's sole purpose is to be eaten. Is it still morally wrong to eat that animal? For less far fetched examples (and moving somewhat tangentially), consider the people in The Matrix, who are happy in their deception or Frenchwomen who insist that wearing burkas liberate them. They are happy that way. Should we still impose our attitudes on them? What would you do if you met a worshiper of the Crocodile God, who craves the honor of being thrown alive into the pit (that last example is from Bach's Illusions).