Wait for something to go very wrong. You want flaming wreckage, the lights going out state-wide, or at least a major business failure. And the problem has to be

Wait for something to go very wrong. You want flaming wreckage, the lights going out state-wide, or at least a major business failure. And the problem has to be software. Then when the politicians are flailing around looking for something, anything, to do about it, point out that other safety-critical areas require designs to be done by certified engineers who have to meet training and practice standards. There is no reason something similar couldn't be done for software, and indeed a lot of engineering schools now offer software engineering programs. Require that all designs for life-critical software be done by certified software engineers. Maybe expand it to all software that handles more than $1MM/year, too. Grandfather most existing practitioners, say those with an undergraduate degree in a relevant field.