have web browsers limit the amount of memory ads can use on a given page That's easily done by installing an adblocker! Can't beat memory limit = 0. we unders

have web browsers limit the amount of memory ads can use on a given page That's easily done by installing an adblocker! Can't beat memory limit = 0. we understand that ads are necessary for the web Well, hold on now. The web existed before ads did, and it was pretty cool. If ads disappeared, we'd still have a web - lots of its most annoying parts would disappear, and we'd have a lot of readjusting to do, but what we'd end up with would keep all the best parts of what we have now, because the best parts of the web aren't based on ads.