Reading this essay was cathartic. It says everything that has frustrated me for years. The comments on this page don't address the issues in the essay. They f

Reading this essay was cathartic. It says everything that has frustrated me for years. The comments on this page don't address the issues in the essay. They focus on what is clever in current products not on core usability. I've been writing Mac and/or iOS apps for thirty years. I know from experience that interface issues are deep and subtle. Cleverness has nothing to do with it. Apple is in deep trouble. Jonathan Ive (VP in charge of user experience) has been elevated the status of a super star by the superficial press. He does have an excellent artistic design sense. That's all. I don't care how thin his products are or how pretty they are. Ive must go!