Yeah! Kierkegaard! I agree with your point, even though I wouldn't call it a middle ground. I think, "make as much money as you can without being evil" is, may

Yeah! Kierkegaard! I agree with your point, even though I wouldn't call it a middle ground. I think, "make as much money as you can without being evil" is, maybe a middle ground. I think, "make money while doing a particular, real good in the world" is not- it's a thing that actually happens in the world we live in. Maybe the news example is a little of a red herring (both an example and a counter-example in one).