Story-based reasoning. I find it easy to get wrapped up in this as an entrepreneur, and it took me a lot of time and energy to fight this inclination. Basica

Story-based reasoning. I find it easy to get wrapped up in this as an entrepreneur, and it took me a lot of time and energy to fight this inclination. Basically, it's so easy to visualize mass adoption of your product and how your customers are going to benefit, you end up drinking your own Kool-Aid. Then, when trying to explain your product you get caught up and end up doing a poor job selling it to potential customers. I think the best way to get over this this is to really listen to what the customers are saying. What works for them, what doesn't work for them, and then address these points. This means at times ignoring your visions and focusing on reality.