"Why Wired Didn't use HTML5 for their iPad App?" Because consumers are not trained to pay for web sites, whereas they're trained to pay AppStore-delivered apps

"Why Wired Didn't use HTML5 for their iPad App?" Because consumers are not trained to pay for web sites, whereas they're trained to pay AppStore-delivered apps, that's why. 80% of iPhone/iPad applications, both accepted and rejected ones, would work great in HTML5; the figure is of course much higher for applications that might have been written in flash. But discussions about Apple's languages, SDK or even hardware platforms are moot; the game changer for companies is the AppStore, and access to this AppStore is the only thing they truly care about. They can, but don't want to, distribute most of their stuff over plain old HTTP. What they can't is getting paid for doing so.