4 ms·

Previously [0], HN and experts criticized SpiderOak for using the term improperly in their marketing. (E2E is not the same as zero-knowledge storage). And now t

by trendia 10y ago

Previously [0], HN and experts criticized SpiderOak for using the term improperly in their marketing. (E2E is not the same as zero-knowledge storage). And now they admit that they knew at the time that it was used improperly. So, why did they use it? [0] https://news.ycombinator.com/item?id=13301936 https://news.ycombinator.com/item?id=13301936

passive 10y ago
This is misleading. They admitted at the time they knew it was being used improperly, they were just attached to the usage. They are now following up to say they have detached themselves from this usage. This seems like very responsible behaviour that should be applauded.
- trendia 10y ago
  I'm pointing out that they knowlingly used a word improperly... and for that I am called misleading.
  - passive 10y ago
    You suggested that they were only coping to the improper use now, rather than being upfront about it at the time. That's misleading.
  - passive 10y ago
    You suggested that they were only coping to the improper use now, rather than being upfront about it at the time. That's misleading.
Mz 10y ago
So, why did they use it? I do not know why, but good marketing and technical accuracy can easily clash. Even just trying to communicate generally can be tripped up by different uses of the same term. You tend to find that out by stepping in it, not by somehow knowing ahead of time that X term will be drama for some reason.
- flogic 10y ago
  "zero" is one of those cool words. You'd have to beat the promotional types off with a stick.
  - deleted 10y ago
    [deleted]
ghughes 10y ago
Probably because it's difficult to explain E2E to users in an easily-digestible way, and most users don't know the cryptographic definition of zero knowledge. I'm not excusing their use of the term, but I can see why they think new terminology is needed.

4 ms·

Previously [0], HN and experts criticized SpiderOak for using the term improperly in their marketing. (E2E is not the same as zero-knowledge storage). And now t

by trendia 10y ago

passive 10y ago
This is misleading. They admitted at the time they knew it was being used improperly, they were just attached to the usage. They are now following up to say they have detached themselves from this usage. This seems like very responsible behaviour that should be applauded.
- trendia 10y ago
  I'm pointing out that they knowlingly used a word improperly... and for that I am called misleading.
  - passive 10y ago
    You suggested that they were only coping to the improper use now, rather than being upfront about it at the time. That's misleading.
  - passive 10y ago
    You suggested that they were only coping to the improper use now, rather than being upfront about it at the time. That's misleading.
Mz 10y ago
So, why did they use it? I do not know why, but good marketing and technical accuracy can easily clash. Even just trying to communicate generally can be tripped up by different uses of the same term. You tend to find that out by stepping in it, not by somehow knowing ahead of time that X term will be drama for some reason.
- flogic 10y ago
  "zero" is one of those cool words. You'd have to beat the promotional types off with a stick.
  - deleted 10y ago
    [deleted]
ghughes 10y ago
Probably because it's difficult to explain E2E to users in an easily-digestible way, and most users don't know the cryptographic definition of zero knowledge. I'm not excusing their use of the term, but I can see why they think new terminology is needed.