Well keep in mind it's often not a choice for consumers with some appliances. For example try to buy a non-Smart TV right now that is > 28" from a store; most m

Well keep in mind it's often not a choice for consumers with some appliances. For example try to buy a non-Smart TV right now that is > 28" from a store; most models are going to have IoT features, web and microphone mostly, always on whether you like it or not. It's not that people don't understand the implications of the IoT [1], but they often find the choice of do without more costly than do with IoT. [1] I'll grant most probably won't understand how a lightbulb lets some script kiddie make the network shitty for a few hours or days, but even then if the people understood the why/how they wouldn't really get it in full.