This story being about a marketing department might seem like it's not applicable to a software company, but when it comes down to it, we still break down our w

This story being about a marketing department might seem like it's not applicable to a software company, but when it comes down to it, we still break down our work into bite-sized stories that can/should be accomplished in a timeframe that's estimated ahead of time. Some shops have more nebulous tasks because they've never done something before, I get that. But for the build the thing we know how to stuff? We should be able to deliver consistently. It comes down to your ability to break down the work into small enough pieces such that you know how long it will take. If you don't know how long it will take, it's not broken down enough. Now to play devils advocate - I'm generally in favor of carrot not stick.