HN, CNET, Motherboard, Slashdot, Ars, TC, NYT tech etc. Free product advertising worth $N targeted to the more influential product adopters, who will then ampl

HN, CNET, Motherboard, Slashdot, Ars, TC, NYT tech etc. Free product advertising worth $N targeted to the more influential product adopters, who will then amplify said advertisements. That's my guess, anyway.