Well, if you don't mind pedantry, here goes. It's actually 80% of relatively close friends on a family unit basis, so it's 4 iPads out of 10 friends/5 couples t

Well, if you don't mind pedantry, here goes. It's actually 80% of relatively close friends on a family unit basis, so it's 4 iPads out of 10 friends/5 couples that I see on a routine basis. That's an incomplete sampling of my universe of friends. A lot of my casual friends - the ones I haven't seen since February or earlier - I don't know one way or another, but I'd guess the rate would be lower among them. The data's also tainted, since most of them had the iPad in hand when they made the statement. Anyway, what I really was trying to focus on is that if they purchase it, it will likely be at Christmas and as a gift. As far as demographics, if you mean income, I don't really know. I'd guess $100K-$120K yearly income per family. Upper middle class, I guess. Folks that make enough money that their wives stay home with the kids. Not hurting for money, but $500 is still more than pocket change.