A/B pricing has just as good of a chance of destroying your business. Far more "everyday" users than you'd expect will Google your company for coupon codes, dis

A/B pricing has just as good of a chance of destroying your business. Far more "everyday" users than you'd expect will Google your company for coupon codes, discount opportunities, etc. The very moment that someone sees a $20 price for them, and finds out that other people are paying $10-15 - you've just lost a customer. People like to think they're being clever by A/B testing their prices. The fact is enough people are smart enough to figure out that their "A" slot is worse than the "B" slot you've given other people.