Without a baseline or status quo your 10X promise doesn't have a basis for substantiation. Any new offering you are contemplating has to compete against the sta

Without a baseline or status quo your 10X promise doesn't have a basis for substantiation. Any new offering you are contemplating has to compete against the status quo that your prospect is currently enjoying/using. You can pick the status quo and say if you doing X (e.g. faxing documents for signature, using Notepad and FTP to manage your website, flying 500 miles for a one hour meeting) then Y may save you time, money, errors, ... But you can't just promise a blanket 10X because what people will hear instead is you telling them that they are really stupid.