>it gets in the hands of more people, so there's a higher potential for word-of-mouth advertising This is a very good point and something I haven't considered.

>it gets in the hands of more people, so there's a higher potential for word-of-mouth advertising This is a very good point and something I haven't considered. On the flip side, depending on your type of product, I think more customers could lead to an increase in support burden to the point where it is costing you more than the amount of extra dollars you get from the additional amount of customers.