I've been focusing on pricing for years and just delivered a presentation on "bad pricing pages" this afternoon. [0] Pricing can be very complex, but here are

I've been focusing on pricing for years and just delivered a presentation on "bad pricing pages" this afternoon. [0] Pricing can be very complex, but here are three points that many folks don't know: * The best price for you will often depend upon your goal (maximize profits, break into a new field, prevent competition, etc) * Economics textbooks lie! Lower prices don't always correlate to more sales. Sometimes buyers will see a low price and assume the buyer is junk. * The way you present your prices is often at least as important as the actual prices themselves. [0] https://taprun.com/talks/ https://taprun.com/talks/