2 ms·

Sure, we ran real pricing tests and adjusted accordingly once we were launched. This exercise was useful pre-launch, when we had a lot of ideas, but no clear pi

Sure, we ran real pricing tests and adjusted accordingly once we were launched. This exercise was useful pre-launch, when we had a lot of ideas, but no clear picture of what our potential customer base would pay. At the same time - never forget that a lot of the "usual recommendations" are wrong :)

beaconstudios 10y ago
of course, but I was thinking more towards the A/B testing approach to finding the demand curve that's commonly touted and follows reasonably scientific principles. My concern with customer-driven pricing is that customers will not be able to fully envisage what your offer will be and the effects it would have on their business, or might suggest a lower price than they would realistically pay. I'm glad it worked out well for you though :)