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The only valid signal for willingness to pay is ACTUAL WILLINGNESS TO PAY. Ideally, you'd even collect (and discard) a credit card number. Asking people to take
by _ah 10y ago
The only valid signal for willingness to pay is ACTUAL WILLINGNESS TO PAY. Ideally, you'd even collect (and discard) a credit card number. Asking people to take a survey gives inaccurate results
- brianwawok 10y agoAt that point why not just sell the thing? The per unit cost of an ebook is under a penny, who cares if it sold for $6 or $9.. if they pay, give them the download.
- 2_listerine_pls 10y agoTell them to check back in a week and learn how much attachment you product has.
- insickness 10y agoThere were a few reasons why I chose to say 'This product is not yet available yet' rather than sell it. First, I was going to do a full product launch and didn't want to release the product into the wild yet. Second, as comments stated below, if one person bought it at $100 and realized someone else bought it at $5, they would be angry. They would ask for their money back. If I were going to eventually charge $50 for the product (which I did), the people who bought it for more would be pissed.
- dhimes 10y agoYou could give it to all your first customers for the lowest point offered. That is, they said they would pay $60 but you only charge them $20. Tell them why. Tell them this is basically an introductory price and it will go up, but because they helped you they are special. Of course, this limits the N you get for your testing, but it gets rid of the ickiness of it all.