I recommend the book "priceless." It goes through the psychology behind how you set a price. E.g. Why there are expensive wines on a wine list. https://www.am

I recommend the book "priceless." It goes through the psychology behind how you set a price. E.g. Why there are expensive wines on a wine list. https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage/dp/0809078813 https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage/d...