true, but that requires you to educate the market and do more convincing. customers make a lot of conclusions (right or wrong) based on price. same reason 'he

true, but that requires you to educate the market and do more convincing. customers make a lot of conclusions (right or wrong) based on price. same reason 'healthy' things are priced higher, even if their cost would be lower than the comparable 'unhealthy' thing.