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>pricing A/B tests moral dilemma You could call the lower price "on sale".
by thatcat 10y ago
>pricing A/B tests moral dilemma
You could call the lower price "on sale".
- stagbeetle 10y agoAdding on to this: A "randomly selected sale participation" note.
- RickS 10y agoThat would pollute the test, IMO. As things like JCPenny's failed pricing experiments show, price-consciousness and deal-consciousness are two different things, and can lead to some stupid behavior where customers only buy overpriced goods that are marked as being on sale, rather than buying the same thing at the same price without the sale tag.