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Joel Spolsky has written a great article on software pricing: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.co
by capocannoniere 10y ago
Joel Spolsky has written a great article on software pricing: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-... This article was part of the reading list at Stanford's Startup Engineering CS184 course.
Another resource with lots of actionable advice: A Gigantic List of Psychological Pricing Strategies: https://www.nickkolenda.com/psychological-pricing-strategies/ https://www.nickkolenda.com/psychological-pricing-strategies...
- sova 10y agoThat write-up by Joel is great as an intro to economics course in 15 minutes, but even after all the analysis he makes the very valid statement that it depends on the strategy of growth you have in mind. If you are trying to cash out right away, you don't care as much about longroots longevity / word-of-mouth / gradual-grow / customer feedback loops. If you are going for a long-term recurrent-returns kind of loop, then you want to go for what will be conducive to growth & also act psychologically well as a "price for a valuable thing/connection/pathway/service" Because if you sell me your awesome product too cheaply, although I will be appreciative, the average consumer will assume some sort of defectiveness. Thanks for that link, it is helpful when contemplating this stuff.