3 ms·
I worked on a real-time analytics product based on Snowplow, and I came to the conclusion that bounce rate is fairly meaningless metric (at least, in and of its
by wiremine 10y ago
I worked on a real-time analytics product based on Snowplow, and I came to the conclusion that bounce rate is fairly meaningless metric (at least, in and of itself). When you are able to track actual engagement based on active time on page, the bounce rate becomes almost worthless as an indicator of success.
We measured "active time on page" based on how engaged the user was on the page: were they scrolling, clicking, moving the mouse on a focused page, etc. It wasn't perfect, but it was much more helpful to publishers than Google Analytics' page-level metrics.
[1] http://snowplowanalytics.com/ http://snowplowanalytics.com/
- christian_wilde 10y agoDid you actually read the post? :)
- wiremine 10y agoI did. :) My point is that bounce rate is meaningless, regardless of if you're looking at AMP or non-AMP content. Maybe that was stated?
- christian_wilde 10y agoBounce rate was just used as an example. I agree that it can be meaningless depending on the type of website. The problem is not about bounce rate, is about cookies and the inability of tracking users correctly. Give it another read ;)
- soared 10y agoHonestly any metric by itself is not a good indication of failure/success. Without context a single metric is meaningless? High CTR means good performance.. or click fraud. High pages per sessions means engaged users.. or poor web design.