You can ship daily even if your process is not automated. I usually automate building and deployment later in an application's life -- not at the beginning. Yo

You can ship daily even if your process is not automated. I usually automate building and deployment later in an application's life -- not at the beginning. You can automate all steps for building an application but the signing to make your life easier. You can also automate things locally if you're worried about what you're signing. The bottom line is that this applies to all apps (though your users might be irritated if they need to keep downloading updates).