Surface Pro range, Surface Book and Surface Studio are at the high end of the consumer market. They're all impressive (and expensive). Couple that with a backl

Surface Pro range, Surface Book and Surface Studio are at the high end of the consumer market. They're all impressive (and expensive). Couple that with a backlash against Apple over the non-pro MacBook Pro, and its failure to update most other Macs. Then stir in articles like these: Why I left Mac for Windows: Apple has given up http://char.gd/microsoft/why-i-left-mac-for-windows/ http://char.gd/microsoft/why-i-left-mac-for-windows/ Why I’m Leaving Apple for Microsoft: Switching as a Photographer https://petapixel.com/2016/12/03/im-leaving-apple-microsoft-switching-photographer/ https://petapixel.com/2016/12/03/im-leaving-apple-microsoft-... and famously: Apple has lost the functional high ground https://marco.org/2015/01/04/apple-lost-functional-high-ground https://marco.org/2015/01/04/apple-lost-functional-high-grou... I don't want to overstate the case, but there's obviously been a shift over the past three or four years....