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I am sorry about that ad. We cut it after two weeks, and modified it after the first week to be less intrusive. I'll take fault for letting that through review
by jdross 10y ago
I am sorry about that ad. We cut it after two weeks, and modified it after the first week to be less intrusive.
I'll take fault for letting that through review; I got your email the first time it went live. I learned a lot from it, as did the team.
- 6stringmerc 10y agoYeah it was really bad and hurt the brand. Subsequent ones are a lot more appealing and, not kidding, very high quality and effective. Glad you've decided to take a more mature tack in advertising, but as we all may well know, you only get one chance at a first impression. As such, I don't intend to brow-beat you or your team, just let you know that certain choices have consequences. That commercial was essentially a landmine and if shrapnel happened to take off a limb or two of yours in the process, I hope it's a good learning experience.
- jdross 10y agoAlways appreciate the feedback. Like most companies, we used an agency and gave them a brief containing benefits we want to convey, which they turn into a script and produce. We learned that getting closer to the ads is quite important. We don't work with that agency anymore.