PS - I love (perversely) that this is a low-rated question. Read a good business history and you'll find that unconscious traits, prejudices, assumptions, etc a

PS - I love (perversely) that this is a low-rated question. Read a good business history and you'll find that unconscious traits, prejudices, assumptions, etc are what kill; far more often than, say, "market conditions." We live rather coddled lives in this corner of the world. Most of us don't, as young adults, know what it is to be serious about anything. Nothing truly bad has happened to us, or even threatened to happen, so how could we know what human beings who are deadly serious look like? Unconsciously, we expect someone to come along and wipe our nose for us. Which ain't business-like.